We specialize in integrated marketing communications, which combines:
- strategic communications;
- targeted marketing; and
- public relations …
to achieve measurable results for our clients.
Over the years we’ve worked across many industries, developing a deep expertise in energy – particularly propane – and e-commerce fulfillment (logistics). In addition, we are recognized for providing a broad range of effective investor relations services to growing public companies.
Targeted Marketing
Gone are the days when a simple marketing campaign would support a company’s sales efforts. Getting the attention of clients and prospects in today’s constantly-changing world takes an integrated approach that often incorporates a variety of marketing channels. We’ll dig into your particular challenges and work with you to determine the marketing approach that best fits your needs and your budget.
Strategic Communications
Once we identify the marketing channels that will best reach your target audience, we’ll work with you to determine the messaging that will get their attention. We take a strategic approach to communicating to ensure we’re speaking your audience’s language and “hitting their hot buttons,” positioning your brand as a company they can rely upon.
Public Relations
Some agencies crank out press releases that reach a broad audience, often when it’s not necessary. We believe a good public relations effort should be extremely targeted, honing in on the media outlets that speak to your audience. We’ll work with you to create opportunities for the right reporters and editors to include your company in their reporting.
Check out Hagen and Partners’ capabilities when it comes to developing a tailored, integrated marketing plan for your business:
- Website Design, Development and Updates – Whether you need a brand-new website or just regular updates to an existing site, we can help. We’ll enhance search engine optimization (SEO) and make certain your website provides a positive customer experience. Our online marketing strategists make certain you get the look, feel, navigation and SEO you need to drive results to the bottom line.
- Digital Marketing and Communications – We can manage your Google My Business page and the Google Reviews process, tracking results and updating Google information accordingly to encourage online marketing engagement. We can also develop successful email marketing campaigns that make the best use of your marketing dollars.
- Social Media – Because social media campaigns engage your audience and drive traffic to your website, we’ll create monthly editorial calendars, then schedule posts – boosting posts and creating ads as needed—to increase engagement. We can also monitor customer comments and online reviews, then work with you to ensure an appropriate and timely response.
- Media Relations – We all know PR can generate valuable third-party credibility, so we’ll help you leverage media opportunities that can create brand awareness, enhance your company’s visibility and help position you as a thought leader in your industry.
- Direct Marketing — Whether it’s letters to customers, postcards to prospects or dimensional mailings that command attention, we’ll create and implement direct marketing campaigns that help you retain existing customers and generate new ones. Our experience in securing quality mailing lists translates into successful new customer acquisition campaigns that meet your objectives.
- Marketing Collateral – We can help position you as the provider of choice in your service area by creating first class fliers, tri-fold brochures, doorhangers, corporate folders and more. Once we know your objective, we’ll create the marketing collateral to support your sales initiatives.
Strategy
Let’s work together to create a decisive plan of action focused on achieving your company’s goals.
Growth
Whether it’s organic growth or growth through a merger or acquisition, we’ll support your business objectives.
Success
Success can be measured in different ways – by retaining customers or gaining new ones. Let’s define success together.